Faculty Directory

Paul Dwyer

Paul Dwyer

"The ideas surrounding collective intelligence are the kind of ideas that cause convention to be questioned."


There are two things about Willamette that impressed me: the motto, “not unto ourselves alone are we born,” and the faculty’s intellectual diversity. I think that to be truly happy one must personally thrive while at the same time support the thriving of others, a true resilient and sustainable ecosystem. I think that my own thoughts are sufficiently different from the students and faculty that I can offer a new perspective, and that the reverse is also true: they can lead me to think in ways I would not have thought on my own. So by sharing intellectually we better ourselves by being together and in so doing offer something to the world it would not have had without us.


Professor Dwyer began his professional career as a software engineer in the heyday of Internet startups, which he describes as "rags to riches and back to rags again." For Professor Dwyer it was a journey that taught him three lessons: "much of life is inexplicable, the only constant is change, and survival demands a sense of humor."

His passion is observing human behavior and trying to explain it. On the personal side, he gets a lot of joy from running, reading and travel.


  • Ph.D., Texas A&M University
  • M.B.A., Texas A&M University
  • B.S.C.E., University of South Florida

Areas of Instruction

Marketing and data mining.

Research Interests

My primary research interest is collective intelligence, the capacity of groups to be smarter than lone genius. This is the principle at the heart of all markets and yet most management is top-down, one controlling many. My aim in the classroom is to introduce ideas that get students to question common practice and then act in a thoughtful, rather than a robotic way. They will then be architects of events, rather than pawns of convention or victims of circumstance. I think the ideas surrounding collective intelligence are the kind of ideas that cause convention to be questioned.

Selected Publications

View Professor Dwyer's research on his SSRN Author page.