Fall 2005
Welcome to Atkinson Management Today, the student produced publication of the Atkinson Graduate School of Management at Willamette University. Our goal is to provide you with news you can use. We research top management techniques and trends to bring you tips from experts, professionals and current studies on a variety of important business topics.
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Closing the Deal in China, Japan and Thailand
Businesses in the Pacific Northwest are finding that the key to long-term relationships in Asian markets can be summed up in three words: know your audience. Get savvy about the important subtle differences in these three countries.
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Maximize Your Marketing, Listen to Functional Managers
Functional managers can offer valuable feedback during marketing checkpoints, but unfortunately these opportunities are often ignored or misdirected. Don't make this mistake. Read on to find out how your company can harness an untapped resource of knowledge.
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Take Charge of Your Mentorship Experience
Mentorship programs are flourishing as management recognizes that the best way to nurture tomorrow's leaders is by grooming them with today's managers. To get the most out of a mentorship experience, it's important that both the mentee and mentor share responsibility for making the relationship work.
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Tone at the Top Key to Successful Learning Organization
What competitive advantage is your company fostering? Many organizations today are finding that employee training and development is returning the best payoffs. We examine the tools being used at companies like Boeing and Platt Electric Supply. See how you can benefit too.
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Product branding is transforming with all the varieties of technology available to companies today. Kettle Foods recently harnessed the power of the web to market its new potato chip flavors. Read on to see how the details of this creative campaign came together.
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Send Employees on Vacation to Prevent Fraud
Fraud costs U.S. businesses around $600 billion annually, according to the Association of Certified Fraud Examiners. Does your company know how to avoid becoming part of this statistic? Read on for some preventative tips.
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