Spring 2007
Welcome to Atkinson Management Today, the student produced publication of the Atkinson Graduate School of Management at Willamette University. Our goal is to provide you with news you can use. We research top management techniques and trends to bring you tips from experts, professionals and current studies on a variety of important business topics.
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Plan Today for What Could Happen Tomorrow
Roger Stevenson creates plans he hopes he will never have to use. In an organization, his job is the one everyone needs but hopes they will not. Stevenson is an emergency manager for the City of Salem, Oregon."
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The Restaurant Industry’s Dirty Little Secret
Is your favorite restaurant keeping up with current trends? Consumers are beginning to think twice about supporting a business that does little to nothing to alleviate the impact that its processes have on the environment. This is especially true if the company produces luxury goods or if the consumer has abundant substitutes to choose from.
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Do you take care of your employees? Do you really?
Imagine a scrumptious gourmet lunch. Imagine a succulent soup steaming with slices of free-range organic beef skirt steak and hand-made yam noodles offered up alongside more than 30 other items, all sprung from ingredients sourced from within 150 miles. And it's true. It's all free of charge.
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Going International: Is it worth it?
One single decision could make or break a company. It will either be a success that leads to significant growth or a failure that could potentially send the company under. With great risk comes great reward, but is taking a company international worth it?
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