Faculty Directory

Marianne P. Bradshaw

Marianne P. Bradshaw

Message

"Consumer is boss." Procter & Gamble CMK (Consumer & Market Knowledge)

"Data leads to numbers, numbers to information, and information to insights. Insights, finally, inspire action. Data is just a means to an end." Christopher J. Frank & Paul Magnone in Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information.

Biography

After graduating with her MBA from the University of Cincinnati, Marianne began working as a marketing research manager for Procter & Gamble. She worked for several years in the pharmaceutical division, leading a wide range of primary research studies ranging from focus groups to concept tests. At P&G, she was the lead market researcher on a team called the "Healthcare Consumer Institute" that worked to understand the patient experience at physician offices, with managed care, in adhering to medication regimens, etc. She then worked on the brand team for Actonel, a prescription medication for osteoporosis, leading research to develop a direct-to-consumer television campaign and to optimize the brand’s marketing mix.

Later she transferred into P&G’s corporate function as a trainer and training manager where she had global responsibilities for curriculum design and trainer development. She also led a variety of training sessions on topics such as the Brand-Building Framework, Primary Research Design, Writing the CRP (Consumer Research Proposal), and Report Writing.

Marianne has volunteered her time and skills to benefit several non-profit organizations. In 2010, she sat on the Board of Inside Out Learning, a non-profit which provides training in active learning methodologies for K-8 teachers in Africa. She developed a measurement and evaluation plan to get feedback from teachers who had participated in the training and used that to spearhead crucial improvements in the training program. She continues with this effort with a non-profit called World Joy, which has hosted out training sessions for over 500 K-teachers in the Attiwa district of Ghana.

Marianne lives in Salem with her husband and three children. She has read more books about lizards and princesses than your average market researcher. She loves books clubs, soccer, and when her husband cooks dinner.

Education

  • M.B.A., University of Cincinnati
  • B.A., Brigham Young University

Teaching Interest

Research for Marketing Decisions

Publications and Presentations

Presented at a Direct Marketing Association conference in Princeton, NJ. “Measuring ROI: Key Metrics for Success.” 2004.

Presented to the NPMA (Non-Prescription Medication Association) in Cincinnati, OH. “Exploring Patient Compliance.” 2002.

Authored P&G’s first white paper on patient compliance. Presented findings to various retail partners including Walgreens, Eckerd, CVS, Kroger and BJ’s. 2002.