ELLIOT N. MALTZ
Professor of Marketing
B.A., Trinity University
M.B.A., University of California, Davis
Ph.D., University of Texas

EML:  emaltz@willamette.edu

"Every organization exists to serve the enduser of its outputs and should, to a great degree, be market driven."

Read the article by Professor Maltz in B2B Magazine

My teaching and research revolve around three underlying beliefs about organizations and marketing. First, organizations should be collections of individuals with multiple talents which, when combined, create value greater than the sum of the parts. Second, every organization exists to serve the enduser of its outputs and should, to a great degree, be market driven. Together these beliefs guide the focus of my work: how marketing can combine with other functions to help all organizations be market driven.

My third belief relates to how students learn to create market driven organizations. The Atkinson School provides tools that can help you deliver value to the enduser of your organization. We also provide guidance as to when these tools will be most valuable. However, to truly understand how and when to use a tool, you must apply it. Thus, my classes rely a lot on experiential exercises such as field projects, simulations, and case studies.

Sustainability, corporate social responsibility and marketing management and strategy with particular emphasis on acquisition and dissemination of market information for strategic decision making.

Faculty Award for Outstanding Scholarship, Atkinson Graduate School of Management (2003-2004)
United Methodist Award for Exemplary Teaching and Service, Willamette University (2004-2005)
Faculty Award for Service to the School, Atkinson Graduate School of Management (2004-2005)
Faculty Award for Teaching, Atkinson Graduate School of Management (2005-2006)
Jerry E. Hudson Award for Excellence in Teaching Willamette University (2007-2008)

Academy of Marketing Science, American Marketing Association; Product Development Management Association.

Editorial Board: Journal of Product Innovation Management, Innovative Marketing.

Ad Hoc Reviewer: IEEE Transactions on Engineering Management, Journal of Marketing, Journal of Marketing Research, Journal of Management Studies, Journal of the Academy of Marketing Science, Journal of Supply Chain Management, Journal of Production and Operations Management.

Consultant: Texas Instruments, Samsung Corporation, Monitor, Johnson & Johnson.

"The Sharing of Strategic Information in Distribution Channel Relationships" (with Gary Frazier, Aric Reindflisch and Kersi Antia), Journal of Marketing, July 2009.

"How Procurement Managers View Low Cost Countries and Geographies: A Perceptual Mapping Approach" (with Joseph Carter, Arnold Maltz and Tingting Yan), Physical Distribution and Logistics Management, Volume 38, Issue 13, 2008, Pages 224-243.

"Decision Support for University Enrollment Management: Implementation and Experience" (with Ken Murphy and Mike Hand), Decision Support Systems, Volume 44, Issue 1, November 2007, Pages 106-123.

"Taking Control of Enrollment Management at Small Private Universities: Creating an Interactive Interface," College and University Journal, v82 n2 2007, pages 15-24.

"Demand Collaboration: Effects on Knowledge Creation, Relationships, and Supply Chain Performance" (with Ken Kahn and Tom Mentzer), Journal of Business Logistics (2) 2006, 191-226.

"The Effects of Flexible Firm Orientations on Market Information Use: Intended and Unintended Consequences," (with Anil Menon and James Wilcox), Journal of Strategic Marketing, April 2006.

"Purchase Occasion Influence on The Role of Music in Advertising," (with Mark and Judy Alpert), Journal of Business Research, 2005, 58 (3), 369-76.

"Maximizing Value in a Digital World" (with Chiapetta). Sloan Management Review, 2002.

"Influencing R&D/Marketing Organizational Integration and the Exchange of Information Between R&D and Marketing Parties" (with Souder and Kumar), Journal of Business Research, 2001.

"Managing Inter-Functional Marketing’s Rivalry with Manufacturing, Finance and R&D" (with Ajay K. Kohli). Journal of the Academy of Marketing Science, Fall 2000, 479-492.

"Is all Communication Created Equal: An Investigation into the Effects of Communication Mode on Perceived Information Quality," The Journal of Product Innovation Management, March 2000, 110-117.