J. FREDERICK TRUITT
Emeritus Professor of International Management
A.B., Muhlenberg College
M.B.A., D.B.A., Indiana University

The worlds of business and government are rapidly internationalizing. Competition is increasingly global, and firms have become international in their sales, production, investment, financing and sourcing.

Some organizations are more obviously global than others, but it is difficult to find a manufacturing or service industry that is insulated from the challenges of the global economy. Today, many more managers are involved in international business than in the recent past. People in operations, marketing, human resources, accounting, finance, and other functions interact with foreign plants, sales offices, customers, vendors, and service providers. The higher a manager goes in the organization, the more “international” will become part of the job. And with rapidly changing markets and industry structures, and increased cross-border mergers and acquisitions, the internationalization of a company can occur very suddenly.

No group of faculty or students has ever met to determine a way of thinking at the Atkinson School; they never will. But one is developed over the two years. This way of thinking is both valuable and unique.

Case Writing in International Business, International Strategy and Foreign Market Entry, Teaching/Learning in International Business, State Government Promotion of International Business, Pedagogy of Teaching and Learning