Atkinson Graduate School of Management News
Sustainability and management – Willamette presents the third annual Sustainable Enterprise Certificate Program
You probably recognize the recent buzz on sustainable processes and practices, corporate social responsibility, and “greening” within the larger global environment. Learn how your organization can channel that energy into coordinated action toward creating a more healthy and sustainable future.
The three session program is delivered on-site at the Willamette University Portland Center. Sessions are supplemented with webinars on new topics in sustainability management.
Each class will be conducted using a combination of methods: These include presentations, small group exercises, guest practitioner/expert lectures and discussion, introduction to and practical application of tools and simulators, case studies, and time for individual work and reflection.
February 16-18, 2011 - System Dynamics
March 16-18, 2011 - Natural and Social Systems
April 13-15, 2011 - Moving Into Action
For more program information, visit http://www.willamette.edu/mba/sustainability
Empowerment in action – First Thursday Lecture Series in Portland
What are some of the most pressing issues facing today's managers and how do they deal with them? Join us every First Thursday in Portland as members of the Willamette University community lead discussions, share expertise and present research. Staff will be on hand to answer your questions about the MBA and Executive Development offerings at Willamette.
Fall 2010 Dates and Topics (all presented by Willamette MBA alumni!)
October 7, 2010
“Is Social Media Working?”
Presented by Tony Jones (MBA ’05),
You know social media is important and are starting to improve your online presence - but how do you know if it is working? Discuss ideas and insights in assessing social media ROI and determining if your social media strategy supports your overall goals.
November 4, 2010
“Lessons from the Mortgage Crisis”
Presented by Alex Russell, Contributing Assistant Professor
December 2, 2010
“Conversation and Convergence: The Future of Advertising”
Presented by Russell Yost, Contributing Assistant Professor
Though the television show Mad Men keeps the image of the Madison Avenue advertising agency alive, is traditional marketing long gone? The discussion will focus on how marketing communications has adapted to a new world of consumers, where media now supports niche conversations among customers and clients.
Location: Living Room Theaters – SW 10th and Stark Streets, Portland, Oregon
RSVP Online (free to attend): http://www.willamette.edu/agsm/empowerment/
Certificate in Business Lawyering – a joint program between the Atkinson Graduate School and the College of Law
The Willamette University Executive Development Center presents the 2011 sessions of the Certificate in Business Lawyering (CBL). Designed for both in-house attorneys and attorneys at law firms, the CBL pairs important management topics with legal advice. The result is more informed attorneys who are able to better understand and communicate the needs of clients and organizations.
Dates for the 2011 CBL program are available online. Participants may earn CLE credits in both Oregon and Washington through participation in the program.
CBL website: http://www.willamette.edu/agsm/cbl/