Sean Campbell

Contributing Assistant Professor


Sean is the co-owner of Cascade Insights. Cascade Insights is a competitive intelligence firm that helps organizations grow during market changes, take share from their competitors, and protect the share they already have. Prior to co-founding Cascade Insights, Sean co-founded and eventually sold 3 Leaf, a technical consultancy that consistently worked for some of the largest companies in the software and hardware industries, such as Microsoft and Intel. Prior to this Sean worked for a number of years as a technical instructor.

Sean regularly is asked to present at conferences and he has delivered workshops and seminars hosted by organizations such as SoftwareCEO, the Silicon Valley AMA, the Silicon Valley Product Management Association, the Investigative Reporters and Editors conference, the AIPMM, MarketingProfs, the Marketing Research Association's, the Marketing Research and Intelligence Association of Canada, the Strategic and Competitive Intelligence Professionals conference and other organizations. Sean has also authored articles on competitive intelligence techniques for various market research and competitive intelligence magazines and web sites.

Sean is also a co-author of Going Beyond Google: Gathering Internet Intelligence, now in its 2nd edition. The book was listed as a must read by the Strategic and Competitive Intelligence Professionals society for 2009 and 2010. Sean was also co-author of three other books focused on technology topics. The first two were published by Microsoft Press and the third by Intel Press.

Sean also actively participates on a number of different leadership committees for non-profits and business associations.


  • M.A., Purdue University
  • B.A., Loyola University of Chicago

Areas of Instruction

Industry analysis.

Selected Presentations

The Market Research Association's West Region Conference: "When World's Collide: Market Research meets Competitive Intelligence"

The National Investigative Reporters and Editors Conference: "Open Source Intelligence Collection Techniques"

Strategic and Competitive Intelligence Professionals Conference: "Going Beyond Google: Gathering Internet Intelligence"

SoftwareCEO: "Accelerating Sales with Competitive Intelligence Techniques"

Symantec Vision 2011 Conference: Panelist - "Competitive Testing Reports"

Silicon Valley AMA: "They've done what? Tools and Techniques to Beat the Competition"

The Market Research Association's First Outlook Conference: "LinkedIn is Dead, Long Live LinkedIn"