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Jill Peters

Contributing Assistant Professor of Marketing

Headshot of Jill Peters

Contact Information

Salem Campus

Address
900 State Street
Salem  Oregon  97301
U.S.A.

Biography

Biography

Jill Peters’ experience spans more than 30 years in marketing and communications for organizations in the high tech, education, health care and automotive services industries. After serving in roles as a newspaper journalist and a PR professional at IBM Corp. and Harris Corp., Jill spent 25 years at HP (Hewlett-Packard) in management positions across marketing communications, consumer marketing, worldwide brand management, PR, internal communications/employee engagement and executive communications. Most recently, she was Director of Communications with responsibility for driving a strategic communications program for HP’s $28 billion global Enterprise Group.

Jill has spearheaded strategic marketing and communications programs across consumer, small/medium business, public sector and enterprise markets, as well as working with non-profit organizations. Her experience extends from managing global marketing campaigns and worldwide product launches to handling communications for Fortune 100 company executives, small businesses and public sector leaders. Jill also has managed communications for numerous crises, including class action lawsuits, product-related and environmental issues, and senior management shake-ups.

Areas of expertise include strategic planning, integrated marketing communications, brand management, media and analyst relations, social media, executive communications, thought leadership, internal communications, employee engagement, writing/editing, media training, communications skills coaching, crisis communications, issues management, advertising, direct mail, promotions and packaging. She currently serves as Chief Marketing Officer and co-owner of Willamette Valley Oil, the parent company for five Oil Can Henry’s franchises.

A graduate of Atkinson’s MBA for Professionals program, Jill brings to the classroom a passion for teaching people how to communicate more effectively.

Raised in Los Angeles, Jill has lived in Salem, Oregon since 1998. Her interests include cooking, entertaining, hiking, reading, watching football and anything involving children or dogs.

Education

  • M.B.A., Atkinson Graduate School of Management
  • B.A., Stanford University
Willamette University

Atkinson Graduate School of Management

Salem Campus

Address
900 State Street
Salem Oregon 97301 U.S.A.
Phone
503-370-6167

Portland Center

Address
200 SW Market Street, Suite 101
Portland Oregon 97201 U.S.A.
Phone
971-717-7260