Vincent Pham

Associate Professor


PhD, University of Illinois Urbana-Champaign

MA, University of Illinois Urbana-Champaign

BS and BA, Biology and Speech Communication, University of Illinois Urbana-Champaign


I am a scholar who works at the intersections of critical/cultural studies, media studies, rhetoric, organizational communication, and ethnic studies. My research is broadly focused on the rhetorics of belonging and marginalization circulating throughout public culture. I examine the possibilities and perils of media representation in an increasingly digital age and the notions of citizenship and the very limits of its enactments. I focus on two related but distinct subsets: 1) Asian American civic media rhetorics and practices and 2) race, racism, and relationality.


CCM 220W - Analyzing Public Discourse

CCM 261 - Persuasion and Mass Media

CCM 334 - Asian Americans and the Media

CCM 360 - Topics in Civic Media - Visual Rhetoric

CCM 367 - Networked Social Movements

CCM 496W - Senior Seminar

Books — Edited and Authored

Lopez, Lori K. & Vincent N. Pham (eds.) Routledge Companion to Asian American Media: New York: Routledge (2017).

Ono, Kent A. & Vincent N. Pham. Asian Americans and the Media. Cambridge, UK: Polity Press (2009).

Journal Articles & Book Chapters

Young, Stephanie and Vincent N. Pham. “The Problematics of Postracial Colorblindness: Exploring Cristina Yang’s Asianness in Grey’s Anatomy” in Rachel A. Griffin and Michaela D.E. Meyer (Eds) Adventures in Shondaland: Identity Politics and the Power of Representation: New Brunswick: Rutgers University Press.

Pham, Vincent N. “Reviving identity politics: Strategic essentialism, identity politics, and the potential for cross-racial vernacular discourse in the digital age.” In Aaron Hess and Amber Davisson (Eds) Theorizing Digital Rhetoric. New York: Routledge. 153-165. 

Pham, Vincent N. and Kent Ono. “Asian Americans: Model minoritizing digital labor in a post-racial age” in Christopher P. Campbell (Ed.) Routledge Companion to Media and Race. New York: Routledge. 231-240. 

Hu, Brian and Vincent N. Pham (eds) “Asian American Film and Media” for the Cinema Journal: The Journal of the Society for Cinema & Media Studies 56(3): In Focus section 

Pham, Vincent N. and Kent Ono. “YouTube Made the TV Star: KevJumba’s Star Appearance on The Amazing Race 17” in Shilpa Davé, Leilani Nishime, and Tasha Oren (Eds.) Global Asian American Popular Cultures. New York: New York University Press. 74-88. 2015

Pham, Vincent N. Our foreign President Barack Obama: The racial logics of Birther discourse. Journal of International and Intercultural Communication. Vol. 8 (2): 86-107.

Book Reviews

Pham, Vincent N. “The Racial Matters of Citizenship.” Comprehensive book review for the Quarterly Journal of Speech. Vol. 104(1).

Pham, Vincent N. Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers. Shalini Shankar (author). Anthropological Quarterly 89 (2): 645-650.


NCA Critical/Cultural Communication Studies Division Outstanding New Investigator Award. 2017

Emerging Scholar citation. National Center for Institutional Diversity, University of Michigan. 2013