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Jameson Watts

Dean, School of Computing and Information Sciences; Associate Professor of Marketing and Data Science

Headshot of Jameson Watts

Contact Information

Salem Campus

Ford Hall 306
900 State Street
Salem  Oregon  97301


Jameson’s early career was spent working as a software developer and consultant for technology startups in Boulder, Colorado—several of which had successful exits with acquisitions by Goldman Sachs, Jive Software, and Shutterfly. He eventually sold his consulting business and left Colorado for the University of Arizona to pursue his passion for research. As a doctoral student, Jameson studied marketing, economic sociology, and computational linguistics and has published in top-tier journals like Network Science, the Journal of Interactive Marketing, and the Journal of Advertising. He also spent several summers conducting research at the Santa Fe Institute working on social network theory and natural language processing.

Jameson grew up in Hawaii where he enjoyed surfing. He now makes his home in Lake Oswego and continues to surf the frigid waters off the Oregon coast. He is also an avid mountain biker and skier.


  • Ph.D., University of Arizona
  • M.B.A., Willamette University
  • B.S., University of Colorado, Boulder

Research Interests

The intersection of Marketing and Data Science

Selected Publications

2022 Jameson Watts and Jake Hoskins, "The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands," Journal of Interactive Marketing

2021 Jameson Watts and Anastasia Adriano, "Uncovering the sources of machine-learning mistakes in advertising: Contextual bias in the evaluation of semantic relatedness," Journal of Advertising

2020 Zonghao Chen, Michael Keefe, and Jameson Watts, "Board of director compensation in China: It pays to be connected," Pacific-Basin Finance Journal

2020 Jameson Watts, "Language Consistency and Stock Market Trading Volume," SAGE Open

2019 Jameson Watts and Kenneth Koput, "The downside of prominence in a network of marketing alliances," Journal of Business Research

2018 Robert Lusch and Jameson Watts, "Redefining the market: A treatise on exchange and shared understanding," Marketing Theory

2018 Jameson Watts, "Trend spotting: Using text analysis to model market dynamics," International Journal of Market Research

2016 Yotam Shmargad and Jameson Watts, "When online visibility deters social interaction: The case of digital gifts," Journal of Interactive Marketing

2014 Jameson Watts and Kenneth Koput, “Supple Networks: Preferential Attachment by Diversity in Nascent Social Graphs,” Network Science (lead article)