Biography
Jane Machin, MFA, Ph.D., earned her doctorate degree in Marketing from The Wharton School, University of Pennsylvania and an MFA in Design from Radford University. Jane has over 15 years of experience teaching advertising, branding, creativity, and design thinking. Her research, which examines the intersection of decision making, stigma and consumer wellbeing, has been presented at top conferences in the field, and published in top journals, such as the Journal of Public Policy and Marketing, Journal of Business Research, Journal of Consumer Marketing, Journal of Consumer Affairs, Appetite, and Marketing Education Review. Jane is the recipient of numerous awards for both her research and teaching, including the Thomas C. Kinnear Best Paper Award, the Master Teacher Award from the Marketing Management Association, the Cengage Pride/Ferrell Innovations in Teaching Competition, The Davis College of Business and Economics Outstanding Faculty Award and the Donald N. Dedmon Distinguished Teaching Professor Award. Prior to her academic career, Jane worked for six years in international brand management for Unilever, PLC. She continues to consult for Fortune 500 companies and start-ups, advising them on brand positioning and leading design thinking workshops.
Educational Background
2022, M.F.A. Design Thinking, Radford University
2006, Ph.D., Marketing, The Wharton School, University of Pennsylvania (Recipient of The Thouron Award, full tuition scholarship and stipend)
1995, B.A. (Hon), German, Russian and Business Studies, University of Wales, Swansea (Recipient of The Epwin Group Undergraduate Scholarship)
Professional Certifications
2022 Certified Instructor, Adult Mental Health First Aid Mental Health First Aid
2020 Certified Facilitator, Experience Innovation
Areas of Instruction
Branding, Integrated Marketing Communications, Marketing Strategy, Design Thinking, Creative Problem Solving.
Areas of Research
The marketplace and consumer mental well-being; food labeling; creativity.
Published Research
2023
Machin, Jane E., Mirabito, Nations Azzari, C., Ross Adkins, N., Crosby, E, “Disadvantaged Consumers, Market Access, and Consumer Well-being” in Fatih Sonmez (ed), Consumer Psychological Wellbeing, Springer International Series on Consumer Science, forthcoming.
2023
Machin, Jane E., “Leveraging Design Thinking to Improve College Student Mental Health,” in K. Straker and C. Wrigley (Eds.) Research Handbook on Design Thinking: Interdisciplinary Perspectives, 2023, Edward Elgar Publishing, pp 142-164.
2022
Machin, Jane E., Mirabito, A Adkins, N., Crosby, B, Farrell, J. R., “Taming Complex Problems Using the Problem Solution Impact (PSI) Research Process Model”, Journal of Consumer Affairs, published online July 1, 2022.
2022
Machin, Jane E. Brister, Teri, Bossarte, Robert, Drenten, Jenna, Hill, Ronald, Holland, Deborah, Martik, Maria, Mulder, Mark, Viswanathan, Madhubalan, Yeh, Marie, Mirabito, Ann, Farrell, Justine Crosby, Elizabeth, Adkins, Natalie Ross, “Conversations about Conducting Marketing Research in Mental Health,” Journal of Consumer Marketing, ahead of print.
2022
Mirabito, A., Adkins, N., Crosby, B, Farrell, J. R., and Machin, Jane E “Mental Health and the Marketplace: A Research Agenda” (Editorial), Journal of Consumer Marketing.
2021
Machin, Jane E., Moscato, E., Dadzie, C. Visualizing Food: Photography as a Design Thinking Tool to Generate Innovative Food Experiences That Improve Food Well Being. European Journal of Marketing, Jan 27, 2021. https://doi.org/10.1108/EJM-02-2020-0141
2021
Machin, Jane E., (2021). “Food Well-Being in The Higher Education Sector,” in Wided Batat (Ed.), Design Thinking for Food Well-Being 2021, pp 167-191, Springer International.
2019
Machin, Jane E., Adkins, N. R., Crosby, E., Farrell, J. R., & Mirabito, A. M. “The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping.” Journal of Business Research 100 (C), 410-420
2019
Machin, Jane E., Mirabito, A.M. and Adkins, N., Crosby, E., Farrell, J. R “Coping With Stress in Real Estate,” Keller Center Research Report, 12 (2)
2018
Machin, Jane E. "Innovating By Design." Marketing Education Review, 28(2), 67 68
2018
Moscato, Emily M., and Machin, Jane E., "Mother natural: Motivations and associations for consuming natural foods." Appetite 121, 18 28.
2016
Machin, Jane E., Mirabito, A.M. and Adkins, N. “The Stigma Turbine: (De)Stigmatization in the Real Estate Market,” Keller Center Research Report, 9(4) Lead Article.
2016
Machin, Jane E., “Choosing by Selecting or Rejecting: How Decision Strategy Influences Satisfaction,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining, 29, 26-31
2016
Mirabito, A., Otnes, C., Crosby, E., Wooten, D., Machin, Jane E., Pullig, C., Adkins, N., Dunnett, S., Hamilton, K., Thomas, K., Yeh, M., Davis, C., Gollnhofer, J., Grover, A., Matias, J., Mitchell, “The (de)Stigma Turbine: A New Model to Understand Stigma and the Marketplace,” Journal of Public Policy and Marketing. 35.2 (2016) 170-184. Lead Article.
2016
Machin, Jane E., “Show, Don’t Tell: Using Photographic “Snapsignments” To Advance and Assess Creative Problem Solving,” Marketing Education Review, 26(1), 8-13.
2013
Holmes, Ashley S., Serrano, E. J, Machin, Jane E, Duetsch, T. Davis C. (2013), “Effect of Different Children’s Menu Labeling Designs on Family Purchases,” Appetite, 62, 198-202
2011
Block, Lauren G., Grier, S., Davis B., Ebert, J., Kumanyika, S., Laczniak, R., Machin, Jane E., Motley, C., Peracchio, L., Pettigrew, S., Scott, M., Ginkel Bieshaar, M., “From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being,” Journal of Public Policy and Marketing, 30(1), 5-13. Winner of the 2014 Thomas C. Kinnear Journal of Public Policy & Marketing Award
Honors and Recognitions
2020
Donald N. Dedmon Distinguished Teaching Professor Award, Radford University
2019
Master Teacher Award, Marketing Management Association
2017
Outstanding Faculty Award, Radford University, Davis College of Business and Economics
2016
Cengage Ferrell Innovations in Teaching Award at the Society for Marketing Advances
2011
CASE District III Awards Program Grand Award Winner for Creative Partnership Award
2010
Warren Lloyd Holtzman Outstanding Educator Award, Pamplin College of Business
2010
XCaliber Award for Excellence in Creating and Applying Technologies on a team project
2010
Pamplin College of Business Certificate of Teaching Excellence
2009
Favorite faculty, Virginia Tech University Honors Program
2009
Elected to be the Faculty Speaker at Pamplin College of Business Graduation Ceremony
Industry Experience
2020-present
Marketing Consultant, Appalachian Mind Health Initiative
2018-present
Design Thinking Consultant, CIA, Blue Mobius Marketing, Roanoke-Blacksburg Technology Council, Radford University
2002-present
Brand Development Consultant, Gemini, GoPuff, Pervida, Chase Bank, HSBC, Cortiva Institute, Pfizer, Inc
1999 – 2001
Category Development Manager, Unilever PLC
1998 – 1999
US Marketing Manager, Unilever PLC
1995 – 1998
UK Brand Manager, Unilever PLC