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Color Guidelines

Color is one of the most crucial elements of our brand identity.

Color does not always convey meaning on its own, but in context can evoke feelings and emotions that will be associated with our brand. This why it is important to understand how color will influence your audience.

Color consistency is a key factor in maintaining your visual identity. Using color that are outside of our color palette is not recommended for core marketing pieces. If the color and tone of the brand is inconsistent or changes too frequently, it can damage overall perception.

Primary & Secondary Brand Colors

College colors to support heritage branding.

The primary color palette is composed of coated Pantone colors converted for best on-screen and digital printing appearance.

This core palette will cover the majority of your design needs and is intentionally small to help maintain a recognizable brand presence.

Pantone and Four-color process colors are the correct choice for printed applications, while RGB and Hex codes should be used for digital applications only.


Primary Colors

cardinal color block

Cardinal

PANTONE 200 C
PROCESS: 0/100/76/13
RGB: 186/12/47
HEX: BA0C2F

gold color block

Gold

PANTONE 466 C
PROCESS: 13/25/52/6
RGB: 198/170/118
HEX: C6AA76


Secondary Colors

midnight breakfast color block
Midnight

Breakfast

PANTONE 302 C
PROCESS: 100/32/0/68
RGB: 0/59/92
HEX: 003B5C

Waller brick color block
Waller

Brick

PANTONE 202 C
PROCESS: 1/98/58/44
RGB: 156/2/33
HEX: 9C0221

Zena field color block
Zena

Field

PANTONE 4009 C
PROCESS: 0/42/76/0
RGB: 241/156/73
HEX: F19C49

Salem sky color block
Salem

Sky

PANTONE 3105
PROCESS: 49/0/7/0
RGB: 103/210/223
HEX: 67D2DF

Willamette University

Marketing and Communications

Address
Willamette University
900 State Street
Salem Oregon 97301 U.S.A.
Phone
503-370-6667 voice
503-370-6153 fax