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Brand Positioning

The Willamette University brand represents how we position ourselves relative to all other colleges and universities, particularly those we compete with for students, faculty and potential employees.

This brand position was strategically designed to emulate who we are as a university, how alumni feel about their experience and how potential students see themselves in the future.

The Willamette University Brand sets us apart and is shaped by the total experience people have when they interact with our university on any level. It represents the ideal image that we want to create, communicate and reinforce to all our audiences, in all our locations, and across all of our colleges and programs.

The Innovative Leader

The Innovative Leader turns visions into realities.

Unwilling to wait on the sidelines, the Innovative Leader discovers new ways forward and guides others in doing likewise. A creator of transformational experiences, a curator of catalytic ideas and a builder of energized communities, they help craft positive change in the world.

Willamette University

Marketing and Communications

Willamette University
900 State Street
Salem Oregon 97301 U.S.A.
503-370-6667 voice
503-370-6153 fax