Willamette University has a long-time reputation of excellence in its programs and services, and an ever-growing community of people who are loyal to the university's mission.
To reinforce our quality and reputation with the public — and to expand awareness of all the great things that we do — we must present the university in professional and consistent ways that will help all of our audiences understand our work and contributions. Consistency also helps distinguish Willamette from its higher education competitors.
These guides and downloadable elements will help you understand and use Willamette's style as you create projects such as websites, publications, marketing programs and digital communications.
Learn how to use elements of Willamette identity, including logos and marks.
If you’re writing content for the website, calendar, Bearcat Bulletin or email, this is your roadmap.
Understand social media — content production, post moderation, copyright and more.
Download and use official Willamette University backgrounds for your Zoom meetings.