Willamette University has a long-time reputation of excellence in its programs and services, and an ever-growing community of people who are loyal to the university's mission.

To reinforce our quality and reputation with the public — and to expand awareness of all the great things that we do — we must present the university in professional and consistent ways that will help all of our audiences understand our work and contributions. Consistency also helps distinguish Willamette from its higher education competitors.

These guides and downloadable elements will help you understand and use Willamette's style as you create projects such as websites, publications, marketing programs and digital communications.

Visual Style Guide

Learn how to use elements of Willamette identity, including logos and marks.

Writing Style Guide

Find our writing conventions and guidelines for titles, punctuation and formatting.

Digital Content Guide

If you’re writing content for the website, calendar, Bearcat Bulletin or email, this is your roadmap.

Social Media Guidelines

Understand social media — content production, post moderation, copyright and more.


Download official Willamette University logos and marks.


Download boilerplate text and templates for letterhead and PowerPoint presentations.


Download high-resolution professional photos of Willamette.

Project Requests

Request assistance with your communication project.

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