- Write a description with the most important information first.
- Be clear. If you must use jargon, explain it.
- Pictures and video are important.
- Keep it short and sweet. Use short paragraphs and active voice.
- Just the facts. If you can’t definitively prove it, don’t write it.
- Include “What’s in it for me?” Why should the reader care?
- End with details about the event, speaker or performer(s).
- Writing for the web (tips)
- Double check numbers and figures (links, dates, times, phone numbers, cost, etc.)
- Read out loud.
- Have someone else edit it.
- Check against AP Stylebook.
- If you need help, email Media Relations with plenty of lead time.
- Create or update associated web page.
- Create a Willamette calendar entry with link to web page.
- Submit to email@example.com and your campus communicator.
- List your event in relevant online calendars:
- Send to appropriate newsrooms.