• Write a description with the most important information first.
  • Be clear. If you must use jargon, explain it.
  • Pictures and video are important.
  • Keep it short and sweet. Use short paragraphs and active voice.
  • Just the facts. If you can’t definitively prove it, don’t write it.
  • Include “What’s in it for me?” Why should the reader care?
  • End with details about the event, speaker or performer(s).
  • Writing for the web (tips)


  • Double check numbers and figures (links, dates, times, phone numbers, cost, etc.)
  • Read out loud.
  • Have someone else edit it.
  • Check against AP Stylebook.
  • If you need help, email Media Relations with plenty of lead time.


Sample news releases

Willamette University

Marketing and Communications

900 State Street
Salem Oregon 97301 U.S.A.
503-370-6667 voice
503-370-6153 fax

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