Contact media relations:

  • in a crisis;
  • if the issue has the potential to negatively affect the university’s reputation;
  • if the reporter seeks comment on behalf of Willamette; or
  • if you would like assistance with any media inquiry.

If you’re comfortable sharing your expertise for a story, here are some tips:

  • Gather basic facts:
    • Reporter’s name
    • Reporter’s contact information
    • Media outlet
    • Story deadline
    • Context: What’s the story and how will your response be used?
  • If you don’t have time to talk at that moment, let the reporter know you will call back — and make sure you do so in time to meet his or her deadline. You don’t have to talk right away; it’s okay to take time to prepare.
  • Jot down your main points or messages before the interview, and refer to them as you talk. Prepare a few facts and examples to support your points.
  • During the interview, try to avoid using technical jargon. Speak in terms that would be understandable to a layperson.
  • Make your points clear and succinct — reporters are more likely to quote you correctly if you do so. An email or instant message response may be an option for less time-sensitive stories.
  • Assume everything you say is on the record, from the moment you pick up the phone until you hang up again. The same goes for any electronic communications you exchange.
  • Don’t be afraid to have the reporter repeat back to you their understanding of your main points. Clarify his or her understanding if needed.

Please share a quick summary of the contact with media relations; we’ll follow up for detailed information if needed. Occasionally, reporters call several people or the story affects multiple faculty or staff members.

Media visits

We love to share stories about the university and will gladly assist reporters seeking information about Willamette.

To minimize disruptions to our students and faculty, campus visits for interviews or photographs in common areas must be approved by media relations.

Willamette University

Marketing and Communications

900 State Street
Salem Oregon 97301 U.S.A.
503-370-6667 voice
503-370-6153 fax

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