Social media and best practices are constantly changing and evolving. What works today, may be outdated tomorrow.
When you have a question about best practices, your best bet is to search online. Be sure to filter the search results to the past month or year.
Consider your sources. Experiment with posts. Pay attention to what resonates with your audience and how they respond. Adjust.
Below are some general best practices. This is not an exhaustive list. For more information, read the university’s Social Media Guidelines or follow the links in the right column.