- Put the most important text at the top of the page in Column 1.
- Update pages regularly and remove outdated content promptly (e.g., past events).
- Keep content concise and easy to read.
- In general, use easy to understand (short) words, short sentences, and short paragraphs.
- Use bulleted lists when possible instead of long paragraphs.
- Don’t overuse formatting (bold, italics, headings, etc).
- Add links to relevant information
- Example: If your text mentions “financial aid,” link to the Tuition & Financial Aid site.
Formatting text in the WYSIWYG:
- Use the “Paragraph” setting (under the format drop-down menu)
- Applies the correct font, color, and line spacing
Bold, Italics, CAPS and !
- To draw attention to text, use the bold or italics attributes.
- Don’t use ALL CAPS. (Denotes yelling.)
- Use exclamation points sparingly. (Also denotes yelling.)
- Use the the strikethrough attribute sparingly (e.g., to point out a temporary change).
Willamette T-Shirts: $22.50 Now $12.99
- Default/automatic setting is left-justified
- Use centered and right-aligned text very sparingly
- Avoid full justification of text
- Use Headings to help break up text into sections and increase readability.
- Start with Heading 2
- Page titles are automatically formatted as Heading 1
- Don’t use additional Heading 1 tags on the page
- It’s okay to use multiple instances of the other Heading tags
- Use heading tags in numerical order on the page
- H2 is first (the page title is already H1), H3 follows H2, etc.
- Try not to skip heading levels (e.g., H1 directly to H3)
- Rarely use H5 and H6
- Can make the page look cluttered and unorganized
- Apply by selecting “Button” from the “Class” drop-down menu in the link settings
- Use sparingly
- Only apply to short text (1-5 words) that is on a line by itself, not within a paragraph.
New students can register now for fall classes.
- Best to start with an action verb
- Good examples:
- Register now
- View all events
- Subscribe for updates
- Bad example: Click here
- Good examples:
- More information about adding links
Paste as Plain Text Mode:
- Enable (click) before pasting text from another source to your web page (e.g., MS Word, Email, or a Google Document).
- Removes formatting that is meant for a printer (not for web pages)
- More information about importing text