Faculty Directory

Ted Romanowitz

Ted Romanowitz

"In the future, organizations will unite the information systems of sales and marketing to increase their efficiency and effectiveness."

Message

The sales force is the closest an organization comes to its customer.

That daily interaction is a vital source of information. Integrating this knowledge into marketing facilitates aggressive entry into new markets while retaining existing market share. Cross-departmental communication strengthens the organization, the product and the relationship with the end user. In the future, organizations will unite the information systems of sales and marketing to increase their efficiency and effectiveness.

It’s a simple idea, but the reality of implementation can be very difficult. Organizational lines within a company must be critically assessed and possibly redrawn. Departmental politics and mechanisms have to be aligned to instigate collaboration.

Professional experiences from the instructor and students will enliven theoretical discussion. Students will be exposed to authentic scenarios in order to hone their abilities for the business world.  Through an energetic combination of practical application and analysis of business theory, students will be better prepared for success.

Biography

Ted Romanowitz is a seasoned strategic product marketer and business development manager with more than eighteen years of progressive experience in the computing and consumer electronics industries. Over the last decade, Ted has uniquely defined and positioned products, developed distribution channels and captured market segment share for Intel Corporation. Before that, he oversaw development and execution of marketing strategy as a product marketing manager for Delta Electronics, Inc. 

Ted increased sales 133% for Morrow Snowboards, helped Garmin International capture a 30% share of the GPS, and managed technical sales for Wal-Mart, Sam’s Club, CompUSA, and Future Shop as the OEM sales manager for Merchandising Technologies, Inc.

He has spoken in dozens of forums on the topics of new product development, sales force management and high technology around the world.

Away from the office, Ted loves spending time with his two children, motorcycling the back roads of Oregon and traveling to Europe and SE Asia.

Education

  • M.B.A., Willamette University
  • B.A., Willamette University

Areas of Instruction

Sales Force Management, New Product Planning

Research Interests

Integration of sales and marketing disciplines

Selected Presentations

Ted has spoken in dozens of internal forums on the topics of new product development, sales force management and high technology for Intel.