Education
- PhD in Business Administration, University of Utah
- California State University, Chico
Areas of Instruction
Marketing; Marketing Analytics; Data Analysis; Data Science; Data Engineering
Research Interests
Product Management; Retailing; Online Word of Mouth; Innovation; Marketing Strategy; Niche Brands; Private Labels; Donor Behavior; Econometrics; Big Data
Publications
Hoskins, J. & J. Watts. (Forthcoming) The electronic word of mouth (eWOM) implications of mainstream channel distribution and sales by niche brands. Journal of Interactive Marketing, Accepted: July 19, 2022.
Hoskins, J. and S. Carson. 2022. Industry conditions, market share and the firm’s ability to derive business-line profitability from diverse technological portfolios. Journal of Business Research.
Hoskins, J. & S. Abadi. (In Press) Growing the community bank in the shadow of national banks: An empirical analysis of the U.S. banking industry, 1994-2018. Journal of Product & Brand Management, Online: May 6, 2022.
Hoskins, J., S. Gopinath, J. Verhaal & E. Yazdani. 2021. The influence of the online community, professional critics and location similarity on review ratings for niche and mainstream brands. Journal of the Academy of Marketing Science.
Hoskins, J. & A. Griffin. 2021. How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales. Journal of Product & Brand Management.
Hoskins, J., J. Verhaal & A. Griffin. 2021. How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance. European Journal of Marketing, 55(2): 565-92.
Hoskins, J. 2020. The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods. Journal of Retailing & Consumer Services.
Hoskins, J. & R. Leick. 2019. Fraud abroad: GDP per capita, online customer reviews and vacation rental unit booking rates in the sharing economy. Journal of Research in Interactive Marketing, 13(2): 249-75.
Hoskins, J. & A. Griffin. 2019. New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands. Journal of Product & Brand Management, 28(7): 812-29.
Hoskins, J. & B. Brown. 2018. On the contrasting strategic impact of online customer reviews for niche and mainstream organizations. Journal of Research in Interactive Marketing, 12(3): 347-69.
Barlow, M., J. Verhaal & J. Hoskins. 2018. Guilty by association: Product-level category stigma and audience expectations in the U.S. craft beer industry. Journal of Management, 44(7): 2934-60.
Hoskins, J. & B. Brown. 2017. Hold firm or adapt? An empirical examination of the institutional appeal implications of maintaining the liberal arts college identity. Journal of Marketing for Higher Education, 27(2): 188-212.
Verhaal, J., J. Hoskins & L. Lundmark. 2017. Little fish in a big pond: Legitimacy transfer, authenticity, and factors of peripheral firm entry and growth in the market center. Strategic Management Journal, 38(12): 2532-52.
Hoskins, J. 2016, Offering value and capturing surplus: A strategy for private label sales in a new customer loyalty building scenario. Journal of Retailing & Consumer Services, 28: 274-80.
Professional Service
Ad-hoc peer review: Journal of Retailing, Journal of Product and Brand Management, Journal of Business Research, Qualitative Market Research, Journal of Research in Interactive Marketing, Journal of Retailing & Consumer Services, Journal of Product Innovation Management.
Honor, Awards and Distinctions
Excellence in Scholarship Award (Westminster College, ’19)
Commendation for Research Excellence (Millsaps College, ’17)
Thomas Hustad Best Student Paper (IPDMC, ’17)
Best Paper Proceedings (AOM Annual Meeting, ’17)
Monty & Christine Botosan Bridge to Practice Doctoral Thesis Award (U. Utah, ’15)
Dissertation Proposal Competition, 3rd Place (U. Illinois-Chicago, ’14)
Academic Achievement Award (CSU-Chico, ’09)
