Jake D. Hoskins, PhD

Assistant Professor of Data Science and Marketing


Jake D. Hoskins, PhD is an Assistant Professor of Data Science and Marketing in the Atkinson Graduate School of Management, also serving on Willamette University’s broader University Committee of Studies for Computational, Data, and Information Sciences. He was previously on the faculties of Westminster College (Salt Lake City, UT) and Millsaps College (Jackson, MS). Jake received his PhD in Business Administration from the University of Utah (’15), and a pair of Bachelor’s degrees from California State University, Chico (’09).

His academic research utilizes rigorous econometric modeling techniques on Big Data to empirically address managerially relevant questions in the topical domains of product management, retailing, and online business. Publications from these research efforts have appeared in various outlets, including: Strategic Management Journal, Journal of Management, and Journal of Product & Brand Management.

Jake has worked in the Retailing (Walgreens) and Banking industries (UBS Financial; Umpqua Bank), where he most recently held the title of Data Scientist/Quantitative Modeler. In this role, Jake built quantitative models to leverage internal and vendor supplied data to service internal clients spanning a wide departmental range, including: Credit Risk Administration, Treasury, Product Management, Customer Analytics and Frontline Strategy. Tools leveraged included R, Python, SQL, SAS, Azure Databricks, Apache Spark, and, of course, Excel.



  • PhD in Business Administration, University of Utah
  • California State University, Chico

Areas of Instruction

Data Science and Marketing

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