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Ryan Langan

Visiting Assistant Professor of Marketing

Headshot of Ryan Langan

Contact Information

Salem Campus

900 State Street
Salem  Oregon  97301



In fall semester 2014 Ryan Langan will join the Willamette MBA faculty as a Visiting Assistant Professor of Marketing. Langan recently completed his PhD at the University of South Florida and holds a Bachelors in Science from the University of Wisconsin-LaCrosse and an MBA from the University of Portland. Prior to his academic appointments, Langan worked in sports marketing for the LaCrosse Bobcats and the Portland Trailblazers.

His research interests include corporate social responsibility, consumer gratitude and corporate philanthropy. He has taught courses in sports marketing, international marketing, marketing research and promotion management. Langan is a member of the American Marketing Association and the Academy of Marketing Science.


  • Ph.D., University of South Florida
  • M.B.A., University of Portland
  • B.S., University of Wisconsin-LaCrosse



Besharat, Ali and Langan, Ryan (2014). “Co-branding: Current Findings and Future Priorities," Journal of Brand Management, Vol 21, No 2: 112-132.

Hill, Ron and Langan, Ryan (2014). “Handbook of Research on Marketing and Corporate Social Responsibility,” Edward Elgar Publishing, Co-Editor and Author of Chapter One.

Besharat, Ali, Langan, Ryan, Ladik, Daniel and Carrillat, Francois (2015), “Marketing and Ethics”, Encyclopedia of Public Administration and Public Policy.

Working Papers

“When Motives Vary: Consumers’ Perception of Firms with Multiple CSM Initiatives,” (with Anand Kumar, University of South Florida)

“Variance among Online Consumer Reviews: An Examination of Intrinsic and Extrinsic Cues” (with Ali Besharat, University of Denver and Sajeev Varki, University of South Florida)

“Fashionably Late: Strategies for Competing Against a Pioneer Advantage” (with Ali Besharat, University of Denver and Carlin Nguyen, University of South Florida)

“The Effect of Donation Type and Product Type on Guilt Reduction: How Empathy and Justification Play a Role” (with Barbara Lafferty and Sajeev Varki, University of South Florida)

“Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers’ Evaluation of Corporate Philanthropy” (with Anand Kumar, University of South Florida)

Conference Proceedings

Langan, Ryan, Besharat, Ali, and Varki, Sajeev (2013). “The Influence of Online Product Review Variance on Consumer Evaluations: An Examination of Intrinsic and Extrinsic Cues,” in the proceedings of the Academy of Marketing Science Conference, Monterey Bay CA

Langan, Ryan (2012). ” Goodwill or Greed? The Role of Signals and Reciprocity in CSM Alliances,” in the proceedings of the Society for Consumer Psychology Conference, Las Vegas NV

Langan, Ryan and Kumar, Anand (2011). “Corporate Societal Marketing Initiatives: A Multiple Cause Approach” in the proceedings of American Marketing Association Summer Educators’ Conference, San Francisco, CA

Langan, Ryan and Marshall, Greg (2011). “Toward the Study of the Effect of Nonverbal Cue Emulation on Customer Perceptions: Conceptual Foundations and Initial Propositions,” in the proceedings of the Academy of Marketing Science, Coral Gables, FL

Langan, Ryan and Trocchia, Phil (2007). “A Typology of Sports Fan Segments and Associated Activities “in the proceedings of the 14th Annual ASSBBS Conference, Las Vegas, NV

Willamette University

Atkinson Graduate School of Management

Salem Campus

900 State Street
Salem Oregon 97301 U.S.A.

Portland Center

200 SW Market Street, Suite 101
Portland Oregon 97201 U.S.A.