Biography
Elliot Maltz received his MBA from the University of California at Davis and his Ph.D in Marketing from the University of Texas at Austin. Prior to coming to the Atkinson School he taught for 6 years at the Marshall School of Business at the University of Southern California. His teaching and research currently focuses on creating business models that create "shared value." That is they create value for the firm and the broader society in which the firm operates.
His research has been highlighted in Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product Innovation Management, Journal of Business Logistics, Long Range Planning and Sloan Management Review.
He has consulted and conducted workshops for a variety of concerns including: Texas Instruments, Hewlett-Packard, Johnson and Johnson, 3M, The Samsung Corporation, The Monitor Group, The Society for Competitive Intelligence Professionals, The Sony Corporation, Weyerhaeuser, and The Center for Telecommunications Management.
Message
"Every organization exists to create value. Value must be defined in terms of multiple stakeholders. If the organization benefits one set of stakeholders at the expense of others it is not creating value, It is simply "robbing Peter to pay Paul." Value must also be defined beyond the next quarter. Short term thinking destroys value creation."