Skip to main content

Fred Truitt

Emeritus Professor of International Management

Headshot of Fred Truitt

Contact Information

900 State Street
Salem  Oregon  97301


The worlds of business and government are rapidly internationalizing. Competition is increasingly global, and firms have become international in their sales, production, investment, financing and sourcing.

Some organizations are more obviously global than others, but it is difficult to find a manufacturing or service industry that is insulated from the challenges of the global economy. Today, many more managers are involved in international business than in the recent past. People in operations, marketing, human resources, accounting, finance, and other functions interact with foreign plants, sales offices, customers, vendors, and service providers. The higher a manager goes in the organization, the more “international” will become part of the job. And with rapidly changing markets and industry structures, and increased cross-border mergers and acquisitions, the internationalization of a company can occur very suddenly.


  • M.B.A., D.B.A., Indiana University
  • A.B., Muhlenberg College

Research Interests

Case Writing in International Business, International Strategy and Foreign Market Entry, Teaching/Learning in International Business, State Government Promotion of International Business, Pedagogy of Teaching and Learning

Selected Professional Activities

Visiting Professor, Helsinki School of Economics and Business, Helsinki, Finland, 1984. Visiting Professor, Institute for International Studies and Training, Fujinomiya, Japan, 1979. Visiting Lecturer, Manchester Business School, University of Manchester, England, 1969

Selected Publications

"The New Scholarship of Learning," Journal of Public Affairs Education, 2000. Co-Editor, Global Business Source Book, 1993.

"Internationalizing the Masters Curriculum." Paper presented at Global Business Conference, University of South Carolina, 1992.

Co-author, "Stormy Open Marriages are Better: Evidence from U.S. Japanese and French Cooperative Ventures in Commercial Aircraft," Columbia Journal of World Business, Fall 1987.

Co-author, "Canada Coke, Ltd.," Case Research Journal, 1987.

Co-author, "Japanese Industrial Policy in Aircraft Manufacturing," International Marketing Review, Summer 1987.

Willamette University

Atkinson Graduate School of Management

Salem Campus

900 State Street
Salem Oregon 97301 U.S.A.

Portland Center

200 SW Market Street, Suite 101
Portland Oregon 97201 U.S.A.