Each Certificate in Public Management module consists of two and a half days of instruction. To receive credit towards the certificate, participants must attend all scheduled class days, or make arrangements with the instructor, and complete all required work.
Special sessions are available upon request. Please contact us to schedule a CPM special session for your group or let us know if you have interest in attending a course at our Portland campus in the Pearl District: cpm@willamette.edu
February 2020 (Friday)
| 2.5 days | Innovation & Change, Salem Instructors: Ed Warnock & Linda Crafts Module Description: In this course we will examine a series of new approaches that move beyond “one-off” major innovations every few years to creating a “culture of innovation” so our agencies can become “serial innovators” to constantly provide improved services to clients and the state. Once you have targeted a desired innovation, we present a systematic methodology for successful implementation of the change.
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February 2020 (Wednesday)
| 2.5 days | (NEW!) Strategic Marketing for Public Nonprofits, Salem Instructor: Debra Ringold Module Description: To some, marketing is the business function that identifies an organization's consumer needs and wants, determines which target markets it can serve best, and designs appropriate products, services, and programs to serve these markets. However, marketing is much more than an isolated business function--it is a philosophy that guides the entire organization. The goal of marketing is to create satisfaction profitably by building value-laden relationships with customers. Thus, this course will introduce you to marketing as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products, services, and/or value with others (Kotler and Keller 2016). More specifically, this course will identify and examine processes for assessing, establishing, and maintaining value-creating relationships among suppliers, providers, and consumers of public services. The course will place particular emphasis on forging productive exchange relationships with legislative and executive decision makers.
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March 2020 (Wednesday)
| 2.5 days | Strategic Management, Salem Instructor: Ed Warnock Module Description: This is a module on how to build a strategic plan to lead our organizations to “excellence.” This module focuses on:
The goal of this module This class is designed to be tactical and pragmatic.
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March 2020 (Friday)
| 2.5 days | Business Communication: Speaking, Salem Module Description: When you have to give a talk for work, are you nervous or worried about being unclear or boring? This hands-on interactive module is designed to address your concerns by developing your strengths and minimizing your weaknesses as a presenter. By the end of the two and a half days, you should be more confident, credible and clear. We will discuss such issues as recognizing and eliminating barriers to communication; handling nervousness; refining, organizing and structuring ideas to aid retention for each audience; and using and designing visuals.
-This session may be cancelled if we have fewer than 15 students- Note: Due to similarity in content, this course will not count towards the CPM certificate if you have already received credit for EDCCP-10 "Clear and Effective Presentations and Writing." |
April 2020 (Friday)
| 2.5 days | Business Communication: Writing, Salem Instructor: Elizabeth Tierney Module Description: Do you ever worry that you have forgotten basic grammar and usage, are too wordy or have difficulty setting the right tone? If so, then this module should help because we will work together to examine the writing process: from clarifying the message, analyzing the audience and organizing your thoughts to editing and proofreading. Over the two and a half days, you will have the opportunity to discuss emails, resumes, cover letters and short formal reports. The topics will be as broad as refining and articulating your purpose and as narrow as avoiding the passive voice or using the semi-colon. The approach will be exercises, feedback, discussion and three writing assignments, two hand-written in class on day one and one can be typed at home.
Class size limited to 22 participants. *Enrollment for this course has reached capacity. To be placed on the waiting list, please send an email to kiseri@willamette.edu or call 503-370-6791. Thank you. |
April 2020 (Saturday)
| 2 days | Enterprise Architecture, Salem Instructor: Alex Pettit Module Description: Alex Pettit, is leading this special CPM module. This course is an introduction to Enterprise Architecture (EA). EA is fast emerging as a key function that enables synergy between IT and business strategy and delivery. EA is the next step in the learning of young professionals by introducing solutions architecture, technology architecture and business architecture skills. This course covers foundational aspects of both enterprise and architectural thinking, discusses the role of EA in business and IT alignment, and gives students an overview of architectural styles and techniques differentiating organizational and IT architecture. We will also review the use of social media applications in government, and how they can either complicate or simplify the organization’s architecture.
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May 2020 (Friday)
| 2.5 days | Negotiating for Success: Creating 'Win-Win' Every Day, Salem Instructor: Warren Binford Module Description: “Negotiating for Success” aims to provide you with the tools you need to navigate every day successfully. Whether negotiating a salary increase with your boss, a new union contract, childcare pick up with your spouse, or the lowest possible sales price for a new car, this module introduces you to the knowledge and skills needed to be a principled negotiator focused on “win-win” solutions. We will use the classic negotiation book, “Getting to Yes,” and enrich the content with related information on gender, race, culture, and other factors that affect negotiations as well as practice skills required for successful negotiations such as active listening. The module will include at least three simulated negotiations.
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Completed Courses
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March 2019 (Friday)
| 2.5 days | Strategic Management, Salem Instructor: Ed Warnock Module Description: This is a module on how to build a strategic plan to lead our organizations to “excellence.” This module focuses on:
The goal of this module This class is designed to be tactical and pragmatic.
*As of 2/20/19 a few additional seats have been added - open for registration |
March 2019 (Wednesday)
| 2.5 days | Business Communication: Writing, Salem Instructor: Elizabeth Tierney Module Description: Do you ever worry that you have forgotten basic grammar and usage, are too wordy or have difficulty setting the right tone? If so, then this module should help because we will work together to examine the writing process: from clarifying the message, analyzing the audience and organizing your thoughts to editing and proofreading. Over the two and a half days, you will have the opportunity to discuss emails, resumes, cover letters and short formal reports. The topics will be as broad as refining and articulating your purpose and as narrow as avoiding the passive voice or using the semi-colon. The approach will be exercises, feedback, discussion and three writing assignments, two hand-written in class on day one and one can be typed at home.
Class size limited to 22 participants.
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April 2019 (Friday)
| 2.5 days | Understanding the Dynamics of Organizations, Salem Instructor: Linda Crafts (Previously: "Organizational Behavior and Communication") Module Description: This module focuses on understanding how one influences human behavior in the workplace. A major emphasis in the module will be on the practice of reframing- the ability to rethink and conceptualize a situation so as to widen one's perspective and available responses, primarily based upon the work of Lee Bolman and Terrance Deal. Reframing is an important skill for managing people and projects in fast changing, technologically intensive organizations. We will use four theory-based frames of reference as the foundation for our reframing work together. Using the structural frame, we will examine the effects of work (re) design and (re) structuring on the roles/responsibilities, people and performance of an organization. Using the human resource frame, we will consider interpersonal and group dynamics, communication, and issues of fit between people and organizations. Using the political frame, we will consider issues and sources of power, building coalitions and managing differences. Using the symbolic frame, we will explore how people make sense and meaning at work, as well as how all of these dynamics effect organizational culture and how one might influence that culture.
*As of 1/30/19 this class is full. Please contact kiseri@willamette.edu to be put on a waiting list. Thank you. |
May 2019 (Friday)
| 2.5 days | Negotiating for Success: Creating 'Win-Win' Every Day, Salem Instructor: Warren Binford Module Description: “Negotiating for Success” aims to provide you with the tools you need to navigate every day successfully. Whether negotiating a salary increase with your boss, a new union contract, childcare pick up with your spouse, or the lowest possible sales price for a new car, this module introduces you to the knowledge and skills needed to be a principled negotiator focused on “win-win” solutions. We will use the classic negotiation book, “Getting to Yes,” and enrich the content with related information on gender, race, culture, and other factors that affect negotiations as well as practice skills required for successful negotiations such as active listening. The module will include at least three simulated negotiations.
*As of 1/23/19 this class is full. Please contact kiseri@willamette.edu to be put on a waiting list. Thank you. |
June 2019 (Wednesday)
| 2.5 days | Business Communication: Writing, Salem Instructor: Elizabeth Tierney Module Description: Do you ever worry that you have forgotten basic grammar and usage, are too wordy or have difficulty setting the right tone? If so, then this module should help because we will work together to examine the writing process: from clarifying the message, analyzing the audience and organizing your thoughts to editing and proofreading. Over the two and a half days, you will have the opportunity to discuss emails, resumes, cover letters and short formal reports. The topics will be as broad as refining and articulating your purpose and as narrow as avoiding the passive voice or using the semi-colon. The approach will be exercises, feedback, discussion and three writing assignments, two hand-written in class on day one and one can be typed at home.
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June 2019 (Friday)
| 2.5 days | Data Analysis & Presentation, Salem Instructor: Josh Lehner Module Description: Students learn how to approach & analyze different types of data using various techniques & building invaluable workplace skills. Students also learn how to convey their findings in the right graph, table or visual in a compelling manner.
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September 2019 (Friday)
| 2.5 days | Business Communication: Speaking, Salem Module Description: When you have to give a talk for work, are you nervous or worried about being unclear or boring? This hands-on interactive module is designed to address your concerns by developing your strengths and minimizing your weaknesses as a presenter. By the end of the two and a half days, you should be more confident, credible and clear. We will discuss such issues as recognizing and eliminating barriers to communication; handling nervousness; refining, organizing and structuring ideas to aid retention for each audience; and using and designing visuals.
Note: Due to similarity in content, this course will not count towards the CPM certificate if you have already received credit for EDCCP-10 "Clear and Effective Presentations and Writing." *As of 6/21/19 this class is full. Please contact kiseri@willamette.edu to be put on a waiting list. Thank you.
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September-October 2019 (Wednesday)
| 2.5 days | Business Communication: Speaking, Salem Module Description: When you have to give a talk for work, are you nervous or worried about being unclear or boring? This hands-on interactive module is designed to address your concerns by developing your strengths and minimizing your weaknesses as a presenter. By the end of the two and a half days, you should be more confident, credible and clear. We will discuss such issues as recognizing and eliminating barriers to communication; handling nervousness; refining, organizing and structuring ideas to aid retention for each audience; and using and designing visuals.
Note: Due to similarity in content, this course will not count towards the CPM certificate if you have already received credit for EDCCP-10 "Clear and Effective Presentations and Writing."
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October 2019 (Friday)
| 2.5 days | Data Analysis & Presentation, Salem Instructor: Josh Lehner Module Description: Students learn how to approach & analyze different types of data using various techniques & building invaluable workplace skills. Students also learn how to convey their findings in the right graph, table or visual in a compelling manner.
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November 2019 (Friday)
| 2.5 days | Follow the Money: Budget and Finance in the Public Sector, Salem Instructor: Tom McClellan Module Description: Examines important principles in public budgeting and related financial management with an eye toward improved budget development and execution. Concepts include: sources and uses of public funds, the logic and policy, performance management and accountability, budget management and selected budgetary reform techniques.
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January 2020 (Friday)
| 2.5 days | Accounting: What’s that got to do with management?, Salem Instructor: Pamela Stroebel Powers Module Description: Recent Secretary of State audits have found knowledge and communication gaps between management and accounting operations. They also found that people new to the accounting field have difficulty explaining how accounting fits into the overall operations. As a manager, it is important to increase your accounting literacy and people who work in the accounting field need to gain a bigger picture perspective of the impact of accounting practices. Because of these special needs, we have designed a new module in consultation with agency finance officer, the Secretary of State’s Audit Division and the State Treasurer’s office. This module will review financial statements used by state agencies and demonstrate how reviewing financial information can improve decision making and provide awareness to opportunities for process improvement. Most managers have an awareness of budget processes, so the module will explore the differences between the budget and accounting processes. Participants will learn the shared financial vocabulary between accountants, management and auditors and will discuss ways to partner with auditors for effective outcomes as well as prepare for an audit. The module will also provide tools and techniques for analyzing, documenting, mitigating and monitoring risks. Guest speakers will cover special topics including specialized accounting practices in government, Treasury rules and practices, and external audits.
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January 2020 (Saturday)
| 2 days | Managing Legal Issues, Salem Instructor: Warren Binford Module Description: Do you love law but have never gone to law school? Do you work in an environment where laws govern the work that you do and you’d like to understand them better? Either way, this two-day crash course is for you. By the end of the course, you will understand the basic structure and function of the legal system in the U.S. and Oregon. We will also review fundamental legal principles in the areas you are most likely to encounter them, such as employment law, contracts law, and regulatory law. Most importantly, we will focus on ways to understand legal issues in order to minimize the liability of you and your employer. We hope you will join us!
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