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Vincent Pham

Associate Professor; CCM Department Chair

Headshot of Vincent Pham

Contact Information

Salem Campus

Ford Hall, Room 309
900 State Street
Salem  Oregon  97301
503-370-6977 (Fax)


PhD, University of Illinois Urbana-Champaign

MA, University of Illinois Urbana-Champaign

BS and BA, Biology and Speech Communication, University of Illinois Urbana-Champaign


I am a scholar who works at the intersections of critical/cultural studies, media studies, rhetoric, organizational communication, and ethnic studies. My research is broadly focused on the rhetorics of belonging and marginalization circulating throughout public culture. I examine the possibilities and perils of media representation in an increasingly digital age and the notions of citizenship and the very limits of its enactments. I focus on two related but distinct subsets: 1) Asian American civic media rhetorics and practices and 2) race, racism, and relationality.


CCM 220W - Analyzing Public Discourse

CCM 261 - Persuasion and Mass Media

CCM 334 - Asian Americans and the Media

CCM 360 - Topics in Civic Media - Visual Rhetoric

CCM 367 - Networked Social Movements

CCM 496W - Senior Seminar

Books — Edited and Authored

Lopez, Lori K. & Vincent N. Pham (eds.) Routledge Companion to Asian American Media: New York: Routledge (2017).

Ono, Kent A. & Vincent N. Pham. Asian Americans and the Media. Cambridge, UK: Polity Press (2009).

Journal Articles & Book Chapters

Young, Stephanie and Vincent N. Pham. “The Problematics of Postracial Colorblindness: Exploring Cristina Yang’s Asianness in Grey’s Anatomy” in Rachel A. Griffin and Michaela D.E. Meyer (Eds) Adventures in Shondaland: Identity Politics and the Power of Representation: New Brunswick: Rutgers University Press.

Pham, Vincent N. “Reviving identity politics: Strategic essentialism, identity politics, and the potential for cross-racial vernacular discourse in the digital age.” In Aaron Hess and Amber Davisson (Eds) Theorizing Digital Rhetoric. New York: Routledge. 153-165. 

Pham, Vincent N. and Kent Ono. “Asian Americans: Model minoritizing digital labor in a post-racial age” in Christopher P. Campbell (Ed.) Routledge Companion to Media and Race. New York: Routledge. 231-240. 

Hu, Brian and Vincent N. Pham (eds) “Asian American Film and Media” for the Cinema Journal: The Journal of the Society for Cinema & Media Studies 56(3): In Focus section 

Pham, Vincent N. and Kent Ono. “YouTube Made the TV Star: KevJumba’s Star Appearance on The Amazing Race 17” in Shilpa Davé, Leilani Nishime, and Tasha Oren (Eds.) Global Asian American Popular Cultures. New York: New York University Press. 74-88. 2015

Pham, Vincent N. Our foreign President Barack Obama: The racial logics of Birther discourse. Journal of International and Intercultural Communication. Vol. 8 (2): 86-107.

Book Reviews

Pham, Vincent N. “The Racial Matters of Citizenship.” Comprehensive book review for the Quarterly Journal of Speech. Vol. 104(1).

Pham, Vincent N. Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers. Shalini Shankar (author). Anthropological Quarterly 89 (2): 645-650.


NCA Critical/Cultural Communication Studies Division Outstanding New Investigator Award. 2017

Emerging Scholar citation. National Center for Institutional Diversity, University of Michigan. 2013

Willamette University

Civic Communication and Media

Willamette University
900 State Street
Salem Oregon 97301 U.S.A.