Course Listings


BUS 3105 Marketing Principles & Practice (4)

To some, marketing is the business function that identifies consumer needs and wants, determines which target markets the organization can best serve, and designs appropriate products, services, and programs to serve these markets. However, marketing is much more than an isolated business function—it is a philosophy that can guide the entire organization. The goal of marketing is to create satisfaction efficiently by building value-laden, enduring relationships with consumers. The purpose of this course is to introduce and apply a systematic framework for understanding, developing, and evaluating marketing activities, particularly the creation of value and operationalizing strategy via marketing tactics.

  • Prerequisite: Strongly recommended: BUS 2101. Recommended: second-year standing
  • Offering: Every semester

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