Course Listings

Civic Communication and Media

CCM 202 Designing Persuasive Campaigns (4)

The primary aim of this course is to offer students the opportunity to creatively apply the core principles of rhetoric to a persuasive campaign they develop from start to finish. Students will learn about key rhetorical variables such as audience and context as well as major rhetorical tools ranging from argument to framing. In addition, the role of visual elements in persuasion will be explored. Each student will produce a complete campaign plan that will be presented in class. Student projects can focus on politics, corporate advocacy, and non-profit organization. Opportunities for working with organizations in the Salem community are available.

  • General Education Requirement Fulfillment: Arts & Humanities
  • Offering: Every semester
  • Instructor: Staff

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