Course Listings

Civic Communication and Media

CCM 261 Persuasion and Mass Media (4)

Political rhetoric and advertising serve as case studies for the use and influence of persuasion in contemporary society. Special attention is paid to the role of the mass media in this process and to the ethics of persuasive techniques.

  • General Education Requirement Fulfillment: Arts & Humanities
  • Offering: Every semester
  • Instructor: Staff

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