The Marketing concentration develops the understanding and skills necessary to manage the process by which individuals and organizations obtain what they need and want through the exchange of ideas, products or services.
Students interested in marketing benefit from the professional, leadership and networking opportunities available through the Atkinson School Student Chapter of the American Marketing Association (AMA).
Job titles of alumni in marketing careers include director of marketing, public relations manager, account executive, marketing analyst, marketing research manager, e-business marketing manager, consultant, sales and marketing manager, product manager, and vice president.
Students who choose to pursue a formal concentration in Marketing must complete a minimum of three (3) courses from the following list of elective courses with a grade of B (3.0) or higher, and all other requirements for graduation. The final MBA transcript of students who successfully complete these requirements will list "Marketing" as a concentration.
- GSM 6004 - E-commerce and Digital Marketing
- GSM 6202 - Product Planning
- GSM 6007 - Content Marketing in Social Media
- GSM 6216 - Business and Economic Forecasting
- GSM 6260 - Research for Marketing Decisions
- GSM 6261 - Marketing Strategy
It is possible that a specific course may not be offered in a given year.