President Thorsett appointed Timothy Cobb vice president of marketing and communications effective July 1.
“Tim brings with him an exciting mix of experience both inside and outside of higher education,” says Willamette University President Steve Thorsett. “He will challenge us to think differently about how we effectively tell Willamette’s story to prospective students and families, alumni and the broader world.”
Coming to Willamette from Southwestern University, Cobb served as the university’s chief marketing officer and vice president of integrated communications.
At Willamette, Cobb will lead the newly-restructured University Communications team, working closely with CLA admissions and coordinating with the admissions teams at Atkinson Graduate School of Management and the College of Law to strengthen student recruitment and enrollment. He will also lead the university’s internal and external communications efforts and support Willamette’s upcoming campaign.
Cobb served as managing director of DHX Advertising, Inc., and oversaw the brand and marketing strategies for higher education clients such as Portland State University and AGSM. Prior to DHX, Cobb led Staccato Creative Communications and helped create and implement brand strategies for such clients as US Bank and Dr. Martens footwear as well as key initiatives for Oregon State University and Oregon Health Science University.
Cobb’s background also includes senior positions as both a creative and account strategist with Young & Rubicam/New York, INS Advertising and the Oswego Group.
Cobb earned his Bachelor’s of Science in Business from Oregon State University and holds a Masters of Management Science from Purdue University’s Krannet School of Business. He has served as president of both the Portland Advertising Federation and the Oregon Marketing Association.