2019 Summer Reading

by Marketing MBA,

Willamette MBA faculty have thoughtfully put together a summer reading list for prospective, admitted, and current students and alumni. Dive in!

Lisbeth Claus, Professor of Management and Global HR

The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools They Need, and a Culture They Can Celebrate by Jacob Morgan

The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin

Creative Confidence: Unleashing the Creative Potential Within Us All by Tom Kelly and David Kelly

The Undoing Project by Michael Lewis


Larry Ettner, Professor of Management Practice

How to Kill a Unicorn: How the World’s Hottest Innovation Factory Builds Bold Ideas by Mark Payne

Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion by Richard Boyatzis

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight


Tim Johnson, Grace and Elmer Goudy Professor of Public Management and Policy Analysis, Director, Center for Governance and Public Policy Research

The Information: A History, A Theory, A Flood by James Gleick

Turing’s Cathedral: The Origins of the Digital Universe by George B. Dyson

Darwin among the Machines: The Evolution of Global Intelligence by George B. Dyson

Our Mathematical Universe: My Quest for the Ultimate Nature of Reality by Max Tegmark

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb

The Strategy of Conflict by Thomas Schelling

The Sciences of the Artificial by Herbert Simon

Better Angels of Our Nature: Why Violence Has Declined by Steven Pinker

How the Mind Works by Steven Pinker

Nuts and Bolts for Social Science by John Elster

Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life by Dixit and Nalebuff

The Evolution of Cooperation by Robert Axelrod

Nonzero: the Logic of Human Destiny by Robert Wright

Summer Meditations by Václav Havel

Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed by James C. Scott

Calculated Risks: How to Know When Numbers Deceive You by Gerd Gigerenzer


Gary Knight, Professor of Global Management, Helen Simpson Jackson Endowed Chair of International Management

The Structure of Scientific Revolutions by Thomas S. Kuhn

How to Win Friends & Influence People by Dale Carnegie;

The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness by Dave Ramsey


Elliot N. Maltz, Professor of Marketing

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Thinking Fast and Slow by Daniel Kahneman


Kawika Pierson, CMA, Associate Professor of Accounting and Quantitative Methods

The Fifth Discipline by Peter M. Senge

Limits to Growth: The 30-Year Update by Donnella Meadows, Jorgen Randers, Dennis Meadows


Stuart Read, Professor of Strategic Management

Stranger in a Strange Land by Robert Heinlein

The Last Place on Earth: Scott and Amundsen’s Race to the South Pole by Roland Huntford

The Ghost Map: The Story of London’s Most Terrifying Epidemic- and How It Changed Science, Cities, and the Modern World by Steven Johnson

Parallel Worlds: A Journey Through Creation, Higher Dimensions, and the Future of the Cosmos by Michio Kaku

Guns, Germs and Steel: The Fate of Human Societies by Jared Diamond 

Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, a Man Who Would Cure the World by Tracy Kidder

Factfulness: Ten Reasons We’re Wrong About the World--and Why Things Are Better Than You Think by Hans Rosling

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink


Professor Jon Thompson

The Elusive Quest for Growth: Economists’ Adventures and Misadventures in the Tropics by William Easterly

The Other Path by Hernando de Soto

The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else by Hernando de Soto

Why Most Things Fail: Evolution, Extinction and Economics by Paul Ormerod

Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

The Open Society and its Enemies by Karl Popper

Making Globalization Work by Joseph Stiglitz

How to Lie with Statistics by Darrel Huff


Robert Walker, Associate Professor of Quantitative Methods

Capital in the 21st Century byThomas Piketty

How to Measure Anything by Douglas Hubbard

Manias, Panics, and Crashes: a History of Financial Crashes by Charles P. Kindleberger

The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life by Avinash Dixit and Barry Nalebuff

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven Levitt


Jameson K. M. Watts, Assistant Professor of Marketing

Managing in a Time of Great Change by Peter Drucker


Rob Wiltbank, Contributing Associate Professor of Strategic Management

7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey

Effectual Entrepreneurship by Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank, Anne-Valerie Ohlsson

The mission the men and me by Pete Babler

Co-Opetition by Adam Brandenburger and Barry Nalebuff

The Inner Game of Tennis: The Classic Guide the Mental Side of Peak Performance by W. Timothy Gallway

The Road to Serfdom by Friedrich Hayek

Exceptional Selling: How the Best Connect and Win in High Stakes Sales by Jeff Thull

Principles of Ethical Influence by Robert Cialdini

Bargaining for Advantage: Negotiation Strategies for Reasonable People by G. Richard Shell

Above the line: Lessons in Leadership and Life from a Championship Program by Urban Meyer

Coach Wooden's Pyramid of Success by John Wooden and Jay Carty

1776 McCullough

Where Are the Customers’ Yachts?: or A Good Hard Look at Wall Street by Fred Schwed 

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Chris McChesney, Sean Covey, and Jim Huling

Black Swan by Nassim Nicholas Taleb

The Art of War by Sun Tzu

Tao Te Ching by Lao Tzu

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Development as Freedom by Amartya Sen

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Marketing and Communications

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Salem Oregon 97301 U.S.A.

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