Color does not always convey meaning on its own, but in context can evoke feelings and emotions that will be associated with our brand. This why it is important to understand how color will influence your audience.
Color consistency is a key factor in maintaining your visual identity. Using color that are outside of our color palette is not recommended for core marketing pieces. If the color and tone of the brand is inconsistent or changes too frequently, it can damage overall perception.
Primary & Secondary Brand Colors: Willamette University
The primary color palette is composed of colors from the Pantone® Matching System for best on-screen and digital printing appearance.
This core palette will cover the majority of needs and is intentionally small to help maintain a recognizable brand presence.
Pantone and Four-color process colors are the correct choice for printed applications, while RGB and Hexadecimal color should be used for digital applications only.
